Olympic media consumption
The BBC iPlayer is currently serving 5,000,000 streams per day to just UK residents and the uptake is increasing 3 times faster expected.
The Olympic marketing fact file for 2008 shows that the 2004 Athens Olympics had a “cumulative viewing” (analogous to number of streams) of 34.4 billion.
A rough estimate; less that than 1% of total 2008 Olympic media consumption was online.
It would not be outlandish to suggest that a significant proportion media consumption during the 2012 Olympics will be online. If its 10% or even 20% then there will need to be massive changes in the media delivery platforms.
This is a good opportunity for high tech companies and network vendors,
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