how to advertise your products using the web
Good advertising is about causing an emotional reaction and associating it with a product. When the audience member is faced with a purchasing decision, they subliminally recall the que, and … bada bing you get a purchase.
In the old days of TV it was easy to place adverts on, in or around programming, the audience was rewarded with contnet for watching the advertising. The intenet is different, the user can get wound the adverts and are rewarded with the contentent without having to give the advertisers the chance to make them laugh or cry.
The simple answer is to dress the adversing up as content.
Make a “pringles” game or “cheese strings” photo sharing site. Use the existing advertising tricks of “the unexpected” and story telling within the content to get the same emotional reaction.
0COMMENTS