Whats important for a Media buisiness in 2009
In the past 3 years the cost of storage and distribution of media content has nose dived. This change has overturned the traditional approach to media marketing based on the pareto principle where 80% of your sales is from 20% of your catalogue; and has replaced it with the long tail approach.
Content owners that fail to recognize this are in big BIG trouble.
The back catalog is no longer an expensive burden requiring highly trained film archivists and specialists. It is instead a rich mine, full of hidden gems, and precious artifacts. But as the market becomes saturated the window of opportunity for the exploitation of this catalog … is closing, content owners need to digitize, index and sell their content while the price is still high.
The diversity of content is ever increasing. Lectures, animations, talks and TV programs are being distributed on nearly every conceivable subject can be consumed ondemand and online. Subsequently new amateur and semi professional content brands are appearing, often with massive following. Media aggregation based companies are keen to own and exploit these new brands.
Is is a safe prediction that the daily news papers will be dropping their print versions soon, and as this is this is as a reaction to social change rather than a driver it is also very unlikely that we will be seeing a repeat of the Wapping dispute.
The music industry is the pensioner of the media world, its nicely tucked up in its woollen blanket watching the world go by from the bay windows of its retirement home, it occasionally gets out of its chair and shakes its rhythm stick at a metaphorical youngster, for example associating music purchase with another retail purchase, or threatening to sue illegal down loaders or even putting on a big stadium gig. Music exec’s have to face up to the fact they must change their delivery format. Last.fm is an example of where they are going.
Note that apples recent announcement that they are going to remove DRM is a massive leap forward (especially if yo like live music)
There have been many developments to enable media consumption on the cell phone. Nearly all of these initiatives are in failure mode, however the media distribution organizations and hardware manufactures are only increasing their efforts. There is a very high reward for the company that unlocks this potential market.
Just beware … in no other sector is Sturgeon’s revelation more relevant than media 
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