Your not playing solitaire on your own
During 2008 humankind spent 9 billion man hours playing windows solitaire, or you could think of this as 5 panama canals. But, solitaire is not just a toy, way back it was instrumental in teaching us how to use a mouse, and to welcome windows into our businesses and homes, a job that it is still doing today.
Modern innovative companies are using this pattern to not only educate their customers but to directly generate value.
The movement is called serious games and uses the internet to bring players together either in an application as simple as google image labeler or in a MMORG such as Americas Army.
To be successful in 21st century organizations not only have to open their eyes to the possibilities that gameing offers to their bottom line but they will also need to open their firewalls and actively create a culture where games, crowdsourcing and virtual collaboration.
If you want to find out more …
David Edery and Ethan Mollick from Microsoft and MIT have written a new book Channing the game its a good read and there is a good audio interview with them here changing the game.
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