Do you enjoy adverts?
If you asked everyone
“If you had the choice, would you get rid of the TV adverts?”
the answer would be a resounding “YES” !
If you asked everyone
“Are there any adverts that you enjoy?”
the answer would also be yes (probably not so loud)
If you were to ask if there are any web adverts that you enjoy the answer would be a very loud “no”.
People do not enjoy them and do not react to them. Only a moron is going to have a purchasing decision influenced from something that is trying to get in the way of what they are reading.
The simple fact about web page adverts is that they are S*!T
If you want to attract someone, then you have to put something in it for them, the advert must create an emotional response.
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