TV is Dead Long live the Stream!
Have any of you tried to use the internet in the UK around 20:00 in the evening?
Did you notice that the under 20 demographic dont discuss TV shows any more?
What do you think people are using the iPhone 3G’s to do ?
If you work for an ISP you may have access to the bandwidth usage metrics, and if you have seen them (as I have) you will notice that people are seriously into the iPlayer. The basic consumer TV behavior of settling into a TV programme is still there but the method of programme selection and distribution is totally different.
If you work for a telco and you dont manage to get your existing TV audience into the new streaming delivery then you will loose it to your competitors. As someone who has spent the last 15 years working in TV I dearly want this to not be true, but the tide has changed?
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